Top Amazon Keywords: The Ultimate Guide (2025)

Keywords are the foundation of Amazon’s search algorithm, serving as the bridge between customer searches and your products. Understanding and leveraging the right keywords is essential for any Amazon seller looking to improve visibility, drive traffic, and increase sales. This comprehensive guide explores the top Amazon keywords in 2025, strategies for researching and implementing them, and tools to optimize your listings for maximum impact.

Top Amazon Keywords in 2025

Overall Most Searched Keywords on Amazon

According to the latest data from Glimpse, these are the top 20 most searched keywords on Amazon in 2025 Meet Glimpse1:

• Laptop (1,100,000 monthly searches)
• AirPods (856,000)
• Headphones (788,000)
• Wireless earbuds (703,000)
• iPad (697,000)
• Fire stick (622,000)
• Fitbit (591,000)
• TV (580,000)
• Air fryer (561,000)
• Bluetooth headphones (550,000)
• Roku (549,000)
• External hard drive (506,000)
• Micro SD card (493,000)
• Gaming chair (482,000)
• Apple Watch (480,000)
• Monitor (473,000)
• Earbuds (465,000)
• Paper towels (440,000)
• Desk (429,000)
• Office chair (408,000)

Data from AMZScout shows a slightly different set of top searched items, including Coffee, Laptop, Legos, AirPods, PlayStation 5, Crocs, Nintendo Switch, iPhone, Instant Pot, and Shoes among the top 10 AMZScout2.

Notable Trends in Amazon Keywords

Several clear trends emerge from analyzing the top Amazon keywords:

• Consumer Electronics Dominance: Technology products dominate the most searched items, accounting for approximately 24% of top searches, including laptops, audio devices, and wearables Meet Glimpse1.
• Remote Work Impact: Work-from-home products like laptops, monitors, desks, and office chairs have maintained strong search volumes due to the continued prevalence of remote and hybrid work AMZScout3.
• Audio Device Popularity: Multiple audio-related products appear in the top 20, including AirPods, headphones, wireless earbuds, Bluetooth headphones, and general earbuds.
• Streaming Device Interest: Devices like Fire Stick and Roku remain popular as consumers continue to invest in home entertainment solutions.
• Essential Home Items: Practical household items like air fryers and paper towels demonstrate the continued importance of Amazon for everyday essentials.

Keywords by Popular Product Categories

Beauty & Personal Care

The Beauty & Personal Care category is consistently one of Amazon’s top-selling categories Printify4. Popular keywords include:

• Makeup
• Skincare
• Anti-aging
• Perfumes
• Haircare

Home & Kitchen

Another top-performing category with these popular search terms:

• Kitchen gadgets
• Home decor
• Small appliances
• Storage solutions
• Air fryer

Clothing, Shoes & Jewelry

This category remains strong with these keywords:

• Custom t-shirts
• Hoodies
• Casual wear
• Fashion accessories
• Footwear
• Jewelry

Electronics

The most dominant category by search volume includes:

• Laptop
• AirPods
• Headphones
• iPad
• TV
• Monitor
• Gaming accessories

Book Keywords on Amazon

For authors and publishers selling on Amazon, Kindlepreneur has identified the most searched book keywords by genre Kindlepreneur5:

Fiction Keywords

• Action & Adventure: Post apocalyptic, Western fiction classics, Florida adventure fiction, EMP apocalyptic survival fiction
• Crime Fiction: FBI mystery thrillers, Smart female detective, Detective inspector
• Fantasy: Shifter, LitRPG, Gamelit epic fantasy, Academy fantasy, Dark fairytale romance
• Romance: Curvy girls, Hockey romance, Romantasy, Scottish romance, College romance, Mafia romance
• Science Fiction: Space opera, Planet colonization, Scifi romance alien, Cyberpunk isekai, Steampunk

Nonfiction Keywords

• Biographies & Memoirs: True crime, Elon Musk biography, True life stories, Oppenheimer
• Business & Money: Sales lot, Rich, Stock market, CEO, ChatGPT, How to make money
• Cookbooks: Cooking for one, Low carb diet, Mediterranean diet recipes, Air fryer recipes
• Health & Fitness: Mental health books, Meditation books, Self improvement, Pregnant, Trauma

Understanding Amazon’s A9 Algorithm

How A9 Influences Keyword Ranking

Amazon’s A9 algorithm determines which products appear in search results and their ranking position. According to multiple sources, including Jungle Scout and SellerApp, the algorithm primarily evaluates Jungle Scout6:

• Keyword Relevance: The algorithm analyzes if your product listing contains keywords relevant to a customer’s search query. If Amazon doesn’t know what your product is, it can’t rank it for related search terms SellerApp7.
• Conversion Rate: How often customers purchase your product after viewing it. High conversion rates signal to Amazon that your product satisfies customer searches.
• Sales History: Products with strong sales histories tend to rank higher, creating a positive feedback loop.
• Click-Through Rate (CTR): The percentage of shoppers who click on your listing after seeing it in search results.
• Reviews and Ratings: Positive customer feedback reinforces product quality and relevance.

Key Ranking Factors for Keywords

The most important factors affecting your keyword ranking include:

• Relevance: How closely your product matches what the customer is searching for.
• Sales Performance: Products that sell well are rewarded with better visibility.
• Listing Quality: Well-optimized listings with clear titles, bullet points, and descriptions perform better.
• Pricing: Competitive pricing can drive sales and improve rankings.
• Fulfillment Method: FBA (Fulfillment by Amazon) products often rank higher than FBM (Fulfilled by Merchant) items.

Amazon Keyword Research Strategies

Official Amazon Recommendations

Amazon’s own guidance for keyword research includes these steps sell.amazon.com8:

• Use Amazon’s Search Bar: Type in product-related terms and note the auto-complete suggestions, which reflect actual customer search terms.
• Leverage Amazon Tools:
  • Product Opportunity Explorer: Provides data on customer search trends
  • Search Query Performance dashboard: Shows keywords customers use to find your brand
  • Top Search Terms dashboard: Lists popular search terms and associated products
• Analyze Competitor Listings: Identify which keywords are helping competitors rank well for your target products.
• Regular Monitoring and Updates: Track performance with Seller Central reports and update your keywords regularly based on trends.

Effective Keyword Research Methods

To discover the most valuable keywords for your products:

• Start with Seed Keywords: Begin with basic terms that describe your product.
• Expand with Research Tools: Use specialized Amazon keyword tools (discussed below) to find related terms, long-tail variations, and search volume data.
• Consider Search Intent: Focus on keywords that match customer purchase intent rather than just high search volume.
• Analyze Competitors: Perform reverse ASIN lookups to see which keywords are driving traffic to competitor listings.
• Look for Low-Competition Opportunities: Find keywords with decent search volume but lower competition.

Types of Amazon Keywords

Product Title Keywords

These are the most important keywords that should appear in your product title. Best practices include:

• Place the most important keywords near the beginning of the title
• Include brand name, product type, key features, size/quantity, and color
• Keep titles under 200 characters (though visible characters may be fewer on mobile)
• Make titles readable and not just keyword-stuffed

Bullet Point Keywords

Use the five bullet points to highlight key features while naturally incorporating important keywords:

• Focus each bullet on a specific benefit or feature
• Include secondary keywords that didn’t fit in the title
• Keep bullets concise and scannable
• Prioritize readability over keyword density

Description Keywords

The product description allows for more detailed keyword inclusion:

• Write naturally while incorporating relevant keywords
• Use secondary and long-tail keywords
• Focus on benefits and uses of the product
• Include any keywords that couldn’t fit elsewhere

Backend Keywords

Backend keywords are hidden terms that help Amazon index your product Gorilla ROI9:

• Character Limit: 250 characters including spaces
• Best Practices:
  • Use long-tail, specific keywords
  • Include alternate spellings, related terms, and common misspellings
  • Avoid repeating words already in your visible listing
  • Use all lowercase with no punctuation
  • Skip brand names, ASINs, and irrelevant terms

Amazon Keyword Tools

Free Keyword Research Tools

• Amazon Search Bar: The simplest way to discover relevant keywords through auto-suggestions.
• Keyword Tool Dominator: Pulls keywords from Amazon’s auto-complete feature.
• SellerApp Chrome Extension: Generates Amazon suggestions in one click SellerApp10.
• KeySearch: Offers a free Amazon keyword tool that provides related terms.

Premium Keyword Research Tools

• Helium 10 Magnet: Provides search volume, trends, and competition metrics for Amazon keywords Helium 1011.
• Jungle Scout Keyword Scout: Offers keyword data, competitor insights, and reverse ASIN lookup.
• SellerApp’s Amazon Keyword Tool: Provides search volume, CPC rates, competition intensity, and trending months for keywords.
• Perpetua’s Sonar: Specialized tool for Amazon keyword research with detailed metrics.
• Publisher Rocket: Specifically designed for book keyword research on Amazon.

Amazon Brand Analytics

For registered brand owners, Amazon Brand Analytics provides powerful keyword insights sell.amazon.com12:

• Search Query Performance Dashboard: Shows which keywords drive traffic to your products with metrics including query volume, impressions, clicks, cart adds, and purchases.
• Top Search Terms Dashboard: Lists popular keywords across Amazon with the top three products, categories, and brands for each term.
• Search Catalog Performance Dashboard: Provides detailed information on how your products perform at each stage of the sales funnel.

Implementing Keywords on Amazon

Keyword Placement Strategy

For maximum visibility, place keywords strategically throughout your listing:

• Title: Include primary keywords that most accurately describe your product.
• Bullet Points: Feature secondary keywords that highlight benefits and features.
• Product Description: Incorporate additional keywords in a natural, readable way.
• Backend Search Terms: Add relevant keywords that couldn’t fit in the visible listing, including synonyms and variations.
• A+ Content: While not directly indexed for keywords, A+ Content improves conversion rates, indirectly boosting keyword ranking.

Keyword Optimization Best Practices

• Avoid Keyword Stuffing: Focus on readability and natural language.
• Remove Duplicate Keywords: Using a keyword multiple times doesn’t improve ranking.
• Prioritize by Search Volume: Place higher-volume keywords in more prominent positions.
• Update Regularly: Refresh keywords based on performance data and seasonal trends.
• Test and Refine: Continuously test different keyword combinations and monitor performance.

Amazon PPC and Keyword Bidding

Amazon Sponsored Products Keyword Targeting

Amazon offers several targeting options for Sponsored Products campaigns Amazon Advertising13:

• Automatic Targeting: Amazon automatically matches your ads to relevant search terms.
• Manual Keyword Targeting: You select specific keywords to bid on, using three match types:
  • Broad Match: Shows your ad for searches containing your keyword in any order, plus variations
  • Phrase Match: Shows your ad for searches containing your exact phrase in the same order
  • Exact Match: Shows your ad only for searches matching your keyword exactly
• Negative Targeting: Excludes certain keywords to prevent your ads from appearing for irrelevant searches.

Effective Keyword Bidding Strategies

Optimize your PPC campaigns with these bidding strategies Teikametrics14:

• Dynamic Bids – Down Only: Amazon reduces your bid when a click is less likely to convert. This is the recommended strategy for most sellers.
• Dynamic Bids – Up and Down: Amazon can increase or decrease your bid based on conversion likelihood. This can increase spend but may improve visibility.
• Fixed Bids: Amazon won’t adjust your bids automatically. Not typically recommended as it misses efficiency opportunities.
• Placement Modifiers: Adjust bids for specific placements like top of search (up to 900% adjustment) or product pages (up to 400%).
• Bid by Match Type: Set higher bids for exact match, moderate for phrase match, and lower for broad match.

Category-Specific Keyword Strategies

Electronics and Technology Products

For electronics, focus on:

• Technical specifications (memory, processor, screen size)
• Compatibility with popular devices
• Features and use cases
• Brand names and model numbers

Beauty and Personal Care

For beauty products, emphasize:

• Key ingredients
• Skin/hair type suitability
• Effects and benefits
• Problems solved (anti-aging, moisturizing)

Home and Kitchen

For home goods, highlight:

• Materials and dimensions
• Style and aesthetic terms
• Functionality and uses
• Room-specific keywords

Books and Media

For books, include:

• Genre and subgenre terms
• Similar authors or titles
• Themes and topics
• Format terms (hardcover, audiobook)

Monitoring and Improving Keyword Performance

Tracking Keyword Rankings

Regularly monitor your keyword performance using:

• Amazon Brand Analytics: For registered brands
• Third-party rank tracking tools: Helium 10, Jungle Scout, or SellerApp
• Amazon Seller Central reports: Sales and traffic reports

Optimizing Based on Performance Data

Use performance data to refine your keyword strategy:

• Identify high-converting keywords: Increase focus on terms driving sales
• Remove underperforming keywords: Eliminate terms with impressions but no conversions
• Discover new opportunity keywords: Add emerging terms with growing search volume
• Adjust PPC bids: Increase bids on high-performing keywords

Conclusion

In the competitive Amazon marketplace of 2025, understanding and implementing an effective keyword strategy is essential for product visibility and sales success. By researching top keywords, optimizing your listings, and continuously refining your approach based on performance data, you can improve your products’ discoverability and connect with more potential customers.

The most successful Amazon sellers combine thorough keyword research, strategic implementation, and ongoing optimization to stay ahead of trends and competition. Whether you’re selling electronics, beauty products, books, or household items, the right keywords will help your products reach the right customers at the right time.